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Super Bowl Twitter Activity Breaks Records
A staggering 24.1 million tweets were made during the four hour long Super Bowl between the Ravens and 49ers – trouncing the 2012 record of 13.7m. At the peak (during Beyonce’s half-time performance)...
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Worldwide buzz as GIF-like video app Vine launches on iOS
It’s being referred to by bloggers and journalists alike as ‘Instagram for video’, and despite some initial teething problems, it could be the next big thing. It’s not the first of its kind. Services...
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Twitter launches #music
Microblogging site Twitter has unveiled its most recent offering, #music. Separate from the main Twitter site, at music.twitter.com, this social approach to discovering new music allows users to find...
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Texting isn’t Gr8 for grammar
If, like me, you have teenage children whose iPhones seem to have been grafted onto their hands (they’re unable to be detached even while eating or watching TV!), I’m sure you’ll share the concerns of...
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New Instagram video to rival Vine
Yesterday (Thursday, 20th June), Facebook announced a new feature for Instagram users. Formerly a photo sharing application, Instagram will now allow users to upload 15-second video clips with a choice...
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Online reputation – a valuable commodity
The all-pervasive nature of the world wide web is making a company’s reputation more valuable than ever. Increasingly, customers are researching online before buying and what they find out about your...
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Viral ‘no make up selfie’ campaign raises £8m for charity
Last week, a flurry of ‘no make up selfie’ pictures started appearing on Facebook and Twitter feeds – not just across the UK, but worldwide. The craze was allegedly the brain child of 18 year-old Fiona...
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Social media trends to look out for in 2014
We may be half way through the year already but it’s not too late to take note of the several trends shaping the social media landscape. Online digital marketing agency, Media Mosaic, suggests there...
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Raising the ice bucket for fundraising and PR
Members of the Appeal PR team taking part in the Ice Bucket Challenge It’s been almost impossible to avoid either seeing or participating in the infamous ALS Ice Bucket Challenge that’s been doing the...
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Men’s Health Magazine scores own goal
Readers of Men’s Health Magazine took a step back in time earlier this week when they stumbled upon a questionably-angled article which aimed to teach men how to explain sports to women. The article,...
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